2024
Novo Nordisk
Background
Novo Nordisk is a global healthcare company based in Denmark, best known for its leadership in diabetes care. In 2024, the department in Poland decided to organize an international picnic for families with children to celebrate Kids' Day. Together with the MindSpark agency, we were chosen to handle the event and create appealing and family-friendly branding around it.
About the design
The key visual was created using simple, playful, childlike elements such as smiling faces, garlands, clouds, and stars to spark children's curiosity and encourage them to take part in the picnic. The concept was brought together under the slogan 'Create, Explore, Inspire, Unite' and wrapped in a soft pastel colour palette aligned with Novo Nordisk’s branding. I was responsible for the entire design process, from creating the key visual to designing all other materials based on it, such as photo walls, posters, invitations, diplomas, stickers, stamp cards, mailings, information boards, agendas, and maps of the venue.