The logotype is based on a typographic arrangement of the word “mice,” where all the letters are aligned to the same height, including the dot above the “i,” which does not extend above the other characters—ensuring visual consistency. The “UP” element is positioned in the upper part, resembling mathematical exponentiation, which also shows growth or rising value—something the word 'up' naturally suggests. The logo was then used to create visuals for different uses, like social media posts, and a matching color palette was chosen.